LAUNCH DAY – Masterpieces by Hanneke
Wednesday 12 March 2025
The day we have all been waiting for is finally here! The Masterpieces by Hanneke video is LIVE!
Wednesday 12 March 2025
The day we have all been waiting for is finally here! The Masterpieces by Hanneke video is LIVE!
Thursday 24 July 2025
Let yourself be inspired as a florist and discover how Ƶz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
Monday 13 January 2025
Ambassador Hanneke Frankema is a true influencer in the floral world. She is invited all over the globe to host workshops, compete in contests, and demonstrate her unique techniques. Preparing for the World Cup Floral Art in The Hague, she shared her creative journey, deep love for nature, and the inspiration behind her work.
Tuesday 13 December 2022
European champion Hanneke Frankema has recorded a 'Jungle vibe' workshop in collaboration with Orchid Netherlands. By using different orchids in combination with aluminium wire, an extraordinary piece was created. Watch this video and let your creativity run wild.
Thursday 14 July 2022
After a two-year postponement, the time has almost come for the 2022 edition of the European Floristry Championship! Hanneke Frankema will be travelling to Poland to compete for the championship (26 to 28 August) on behalf of the Netherlands, and we were permitted to interview her. We are looking forward to the European Championships just as much as she is!
Where flowers, nature, and organic shapes come together in an impressive cone-shaped masterpiece. This beauty is made up of unique pastel-colored flowers such as ranunculus, nerine, anemones, heliconia, and tulips. A true work of art full of creative energy! Watch the full process and the inspiri...
/en/Masterpieces-by-Hanneke-FrankemaEvery creation begins with an idea. From a walk in the forest to an unexpected find in an interior, Hanneke Frankema takes you step by step into her world. Discover how a strong frame, smart details, and surprising materials come together in something greater than a bouquet.
Thursday 23 September 2021
On Monday 6 September the time had finally come for the online masterclass given by Hanneke Frankema, in collaboration with Preferred Supplier Hoja Verde. The masterclass was dedicated entirely to creating a wreath of roses using the beautiful roses supplied by Hoja Verde. It was quite a challenge due to the COVID pandemic, but thanks to modern technology we were able to make use of live streaming for a fabulous result.
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Thursday 02 July 2020
Florist Hanneke Frankema received colourful spray chrysanths from Zentoo and immediately turned them into a happy summer arrangement. She poured the design into a DIY especially for the florists of Ƶz. Where does she get her inspiration from and what technique does she like to use?
And that should be shown off more! With FM Group's ambassador programme, we put the florist's craft back in the spotlight. The wide variety of techniques, special colour combinations and working with natural products are essential elements of the floristry profession. The extra focus on highligh...
/en/Discover-everything-about-masterpiecesTuesday 20 August 2024
Our ambassador Madita from Grace and Flowers got to work with gladioli, and became an instant fan! The gladiolus might have a bit of a corny or boring reputation, but by now a lot has changed in gladiolus-land. Madita, for instance, highlights the remarkable texture the flower has. Just look at the jagged edges of the Flamenco varieties.
Monday 16 September 2024
At the prestigious Deutschen Meisterschaft der Floristik 2024, it was Josef Dirr who won the coveted title with his impressive floral creations. His work was praised for its exceptional attention to detail and craftsmanship, making him the well-deserved winner!
Friday 20 December 2024
What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project that puts florists on the stage as artists and has become a global source of inspiration.
Tuesday 07 December 2021
When you think of Christmas, chances are that a Christmas wreath will automatically pop into your head. Those green Christmas wreaths are wonderful, but how about something a bit more colourful during the darkest days of the year? Some time ago, Hanneke Frankema gave an amazing masterclass, in which she made a wreath using beautiful roses supplied by Hoja Verde. Here is a DIY to help you make this wreath.
Monday 16 September 2024
Jennifer Mühlbauer, third place winner of the German Floristry Championship 2024 in Berlin, shares her insights on the road to the championship, her creative process and the role of nature in her work.
Thursday 04 July 2024
Do you, as a florist/grower, want to convey the added value of flowers & plants and the craft of 'florist,' thereby informing and inspiring others? The ambassadors program of FM Group offers you a platform for this purpose.
Wednesday 06 August 2025
Frédéric Dupré, a renowned French Master Florist (MOF), will represent France at the World Cup Floral Art 2025 in The Hague, Netherlands. Discover the portrait of this passionate floral designer with an unconventional background in the world of floristry. An article produced with Thursd.
Tuesday 04 June 2024
Masterpieces is the Ambassador Program of FM Group that aims to highlight the craft of floristry. FM Group aims to celebrate floristry as a true art form and position florists as artists and interpreters of all human emotions.
Wednesday 21 February 2024
Master florist Sam stars in the video series Masterpieces By Sam. Fine slow TV episodes to sit back and enjoy. Sam talks about how she gets her inspiration while creating a Masterpiece. You can read more about our master florist in this article.