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Flowers from afar: sustainability starts at the source

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Blog

Flowers from afar: How FM Group builds a supply chain that works

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

Warm and stylish Christmas inspiration

Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.

Blog

Bloomshare 2025 Recap

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

News

FSI Certification: Your step-by-step plan to 2027

Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.

Sustainable Christmas greens

Sustainably grown Christmas greens bring atmosphere and meaning to the festive season. Discover the eco-friendly assortment from our Preferred Supplier Andromeda, grown without chemicals in the Netherlands. Get styling inspiration from florist Anja Schneider and explore the Lookbook and webshop for more festive ideas.

Lookbook

Rituals Wrapped in Green

Here you’ll find not only inspiration but also the most beautiful Christmas greens to purchase: grown without chemicals, with a focus on balance and pure craftsmanship. Click here for the assortment. In this lookbook edition, we celebrate a return to what truly matters: the scent of fresh evergr...

Blog

Celebrate winter!

Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.

News

Hospitality in Bloom

In hospitality, every day counts. That’s why Ƶz combines a wide international range with local accessibility. Whether you need something quickly for a hotel room or want to make a statement in the lobby, with our team and assortment, you’re always assured of quality and convenience. Durin...

What can you discover at Bloomshare?

From 3 to 6 November, Bloomshare takes place – FM Group’s annual in-house event that celebrates people, passion, and innovation across the floral industry. You are welcome to visit us at three different locations: our office at Betula 31, at Contoneaster 12, and at Rietwijkeroordweg 48 in Aalsmeer.

Lookbook

Winter essentials

How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...

Blog

The Footprint of a Rose: FM Group on Measuring and Improving

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Blog

Young florists shine during GROWTH!

More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.

Grower

The Footprint of a Rose: Porta Nova’s Mission

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

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