Thursday 24 April 2025
At ³ÉÈËÊÓƵz, we believe floristry is more than just flowers, it’s about the details, the effort, and the people behind the scenes who make the magic happen. From that one extra phone call by our buyers to the final, loving touch in packing, every step we take is with intention. This is your look behind the curtain, where dedication meets excellence, and where every bloom gets the cherry on top.
Wednesday 23 April 2025
Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.
Tuesday 22 April 2025
For florists aiming to craft unforgettable experiences on their clients' special day. Flowers set the tone for a wedding. As a florist, you're juggling styles, wishes, planning, and logistics. This article shows how we help you shine without stress.
Tuesday 22 April 2025
For a long time, we lived in the so-called Anthropocene, an era where nature served human life.
Tuesday 15 April 2025
The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.
Monday 14 April 2025
Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature, and growth regulators. Together with breeders, Preferred Supplier Ammerlaan-Sosef went all-in on improvement. The result? A Deep Purple with strong genetics that grows more naturally.
Thursday 03 April 2025
In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!
Monday 24 February 2025
As International Women's Day approaches, we want to spotlight Nienke Nijenhuis, our passionate plant buyer. "The flower industry is fast, dynamic, and sometimes tough. As a woman, you often have to prove yourself a little more, but that makes it fun and challenging," Nienke says. She hopes to see more women in the industry, especially since most flowers and plants buying consuments are women.
Tuesday 28 January 2025
This Valentine's Day is the perfect occasion to celebrate love in all its glory, with flowers that bring your emotions to life. Whether you're looking for sophistication, adventure, or a touch of playfulness, your ideal flower is closer than you think.
Tuesday 28 January 2025
At Roma Nova, one of our Preferred Suppliers, sustainability is at the heart of everything they do. This leading grower is committed to not only delivering the most beautiful flowers, but also minimising its impact on the environment. From biodiversity to energy efficiency, Roma Nova is taking powerful steps towards a greener future.
Monday 23 December 2024
The busy holiday season is behind us, and the new year offers a fresh start. New Year's resolutions help you maintain focus and seize new opportunities. From creative designs to trending colours and sustainability - find out how to make 2025 a flourishing success!
Thursday 12 December 2024
December brings us not only dark days, but also the magic of Christmas. Into that magical atmosphere shines the Helleborus Niger, also known as the Christmas rose. For lovers of sophisticated flowers, this is the Christmas flower of choice, with its elegant appearance and exclusive availability in the winter months.
Tuesday 10 December 2024
Green is part of the Christmas season, like Rudolph's red nose. Cut greens, Christmas trees and plants cannot be missing from your assortment, so go wild during this cosy time!
Tuesday 19 November 2024
This Christmas, bring the magic to life with refined Christmas creations that transform any setting into a luxurious winter wonderland. Combine unique flowers in wintry hues to create arrangements that truly impress.
Monday 11 November 2024
Get ready for Christmas with a wreath made by Natascha Hein! With the Advent wreath from Florieren, you can already bring the Christmas spirit into your shop.
Monday 04 November 2024
Christmas is just around the corner, and there's no better symbol of the holiday season than a beautiful Christmas wreath. At Laustroer, Preferred Supplier in Christmas greenery, it's all about quality and tradition - and that unmistakable atmosphere of warm, green winter splendor. The Christmas wreath connects us through generations and remains beloved for its versatility and symbolism.
Thursday 24 October 2024
Everyone is already busy with the preparations for Christmas, and this is the ideal time to enrich your collection according to the latest trends. Find out which styles are stealing the show this year and how you can use these trends to complete your Christmas assortment.
Thursday 26 September 2024
It is not difficult to understand why the cut echeveria, in addition to America is becoming increasingly popular in Europe. Especially in Germany, Austria and Switzerland, this succulent steals the show.
Monday 16 September 2024
Jennifer Mühlbauer, third place winner of the German Floristry Championship 2024 in Berlin, shares her insights on the road to the championship, her creative process and the role of nature in her work.
Monday 16 September 2024
At the prestigious Deutschen Meisterschaft der Floristik 2024, it was Josef Dirr who won the coveted title with his impressive floral creations. His work was praised for its exceptional attention to detail and craftsmanship, making him the well-deserved winner!