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Tuesday 20 May 2025

Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and ³ÉÈËÊÓƵz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.

Thursday 15 May 2025

Let’s face it: brides love Pinterest. And honestly? So do we. But as a florist, turning a moodboard full of dreamy inspiration into a real, workable flower plan… that’s where your magic (and a little help from us) comes in.

Tuesday 13 May 2025

Behind every flower lies a story, and it starts with the grower. In this article, we take you behind the scenes with our Preferred Suppliers: dedicated professional growers who put their heart and soul into cultivating the most beautiful flowers every day. We asked them: what makes your work so magical?

Thursday 01 May 2025

Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.

Monday 28 April 2025

At ³ÉÈËÊÓƵz, we believe that florists deserve more than just flowers, they deserve a partner who truly understands their world. From carefully selected blooms to expert advice and a responsive team, we go beyond the basics. But don’t just take our word for it, here’s what florists themselves are saying about working with ³ÉÈËÊÓƵz.

Thursday 24 April 2025

At ³ÉÈËÊÓƵz, we believe floristry is more than just flowers, it’s about the details, the effort, and the people behind the scenes who make the magic happen. From that one extra phone call by our buyers to the final, loving touch in packing, every step we take is with intention. This is your look behind the curtain, where dedication meets excellence, and where every bloom gets the cherry on top.

Wednesday 23 April 2025

Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.

Tuesday 22 April 2025

For florists aiming to craft unforgettable experiences on their clients' special day. Flowers set the tone for a wedding. As a florist, you're juggling styles, wishes, planning, and logistics. This article shows how we help you shine without stress.

Tuesday 22 April 2025

For a long time, we lived in the so-called Anthropocene, an era where nature served human life.

Tuesday 15 April 2025

The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.

Monday 14 April 2025

Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature, and growth regulators. Together with breeders, Preferred Supplier Ammerlaan-Sosef went all-in on improvement. The result? A Deep Purple with strong genetics that grows more naturally.

Thursday 03 April 2025

In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!

Tuesday 11 March 2025

GO Vintage this Easter with wrapping wire in your creations. BLOOMS is happy to give you inspiration on how to use wrapping wire to add a vintage touch to your most beautiful floral arrangements.

Monday 24 February 2025

As International Women's Day approaches, we want to spotlight Nienke Nijenhuis, our passionate plant buyer. "The flower industry is fast, dynamic, and sometimes tough. As a woman, you often have to prove yourself a little more, but that makes it fun and challenging," Nienke says. She hopes to see more women in the industry, especially since most flowers and plants buying consuments are women.

Tuesday 28 January 2025

This Valentine's Day is the perfect occasion to celebrate love in all its glory, with flowers that bring your emotions to life. Whether you're looking for sophistication, adventure, or a touch of playfulness, your ideal flower is closer than you think.

Tuesday 28 January 2025

At Roma Nova, one of our Preferred Suppliers, sustainability is at the heart of everything they do. This leading grower is committed to not only delivering the most beautiful flowers, but also minimising its impact on the environment. From biodiversity to energy efficiency, Roma Nova is taking powerful steps towards a greener future.

Monday 23 December 2024

The busy holiday season is behind us, and the new year offers a fresh start. New Year's resolutions help you maintain focus and seize new opportunities. From creative designs to trending colours and sustainability - find out how to make 2025 a flourishing success!