Monday 20 October 2025
From 3 to 6 November, Bloomshare takes place 鈥� FM Group鈥檚 annual in-house event that celebrates people, passion, and innovation across the floral industry. You are welcome to visit us at three different locations: our office at Betula 31, at Contoneaster 12, and at Rietwijkeroordweg 48 in Aalsmeer.
Wednesday 15 October 2025
How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...
Wednesday 01 October 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
Wednesday 01 October 2025
Discover the All Saints鈥� Collection Loving mementos to remember. Whether it is a final farewell at the funeral or a moment of silence at the grave. With a wide selection of thistles, craspedia, hellebores, and grasses, Marginpar offers the perfect materials for creating memorial arrangements. Ins...
Tuesday 30 September 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
Thursday 25 September 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
Tuesday 23 September 2025
In a hotel, every space calls for a different floral design.
Wednesday 10 September 2025
Floral designer Hanneke Frankema presented her show GROWTH! - a floral theater where craftsmanship, sustainability, and creativity came together. In this blog, you will discover how you can translate her impressive creations into your own floral arrangements.
Monday 01 September 2025
Go directly to our hotel selection In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre sta...
Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it鈥檚 better. For the environment, for the people working with it, and for the future.
Tuesday 19 August 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn鈥檛 completely 鈥減erfect鈥� 鈥� when there鈥檚 a bug visible or a spot on a leaf 鈥� we turn up our noses. We want the results of sustainab...
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards 鈥� not only personal, but also in the form of collaborations with floral companies.
Tuesday 12 August 2025
Autumn is on its way, which means it鈥檚 time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from 成人视频z鈥檚 sustainability assortment, you as a florist can create a...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 05 August 2025
In this blog, Lena Hartmann shows how she applies the series 鈥淎 Life in Full Bloom鈥� in her choice of flowers and colors. She connects this with nature in a Midsommar creation. Flowers once stood primarily for celebration and joy, but more and more they symbolize comfort and support.
Tuesday 29 July 2025
Sustainable cultivation requires insight鈥攅specially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.
Thursday 24 July 2025
Let yourself be inspired as a florist and discover how 成人视频z ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year鈥檚 theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
Wednesday 23 July 2025
At the Marginpar flower farms, sustainability starts in the soil. Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. It鈥檚 their way of ensuring that future generations can enjoy nature鈥檚 beauty, one bouquet at a time.
Thursday 03 July 2025
At LG Flowers, Koppert, and HilverdaFlorist, sustainability is not just a goal, it鈥檚 changing how things are done from the ground up.