Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it鈥檚 better. For the environment, for the people working with it, and for the future.
Tuesday 19 August 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn鈥檛 completely 鈥減erfect鈥� 鈥� when there鈥檚 a bug visible or a spot on a leaf 鈥� we turn up our noses. We want the results of sustainab...
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards 鈥� not only personal, but also in the form of collaborations with floral companies.
Tuesday 12 August 2025
Autumn is on its way, which means it鈥檚 time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from 成人视频z鈥檚 sustainability assortment, you as a florist can create a...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 05 August 2025
In this blog, Lena Hartmann shows how she applies the series 鈥淎 Life in Full Bloom鈥� in her choice of flowers and colors. She connects this with nature in a Midsommar creation. Flowers once stood primarily for celebration and joy, but more and more they symbolize comfort and support.
Tuesday 29 July 2025
Sustainable cultivation requires insight鈥攅specially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.
Thursday 24 July 2025
Let yourself be inspired as a florist and discover how 成人视频z ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year鈥檚 theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
Wednesday 23 July 2025
At the Marginpar flower farms, sustainability starts in the soil. Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. It鈥檚 their way of ensuring that future generations can enjoy nature鈥檚 beauty, one bouquet at a time.
Thursday 03 July 2025
At LG Flowers, Koppert, and HilverdaFlorist, sustainability is not just a goal, it鈥檚 changing how things are done from the ground up.
Thursday 26 June 2025
Imagine a simple change that can revolutionize how plants are grown, making it greener, cleaner, and more durable. Van Nifterik鈥檚 caramelized bamboo sticks are a breakthrough in sustainable horticulture.
Tuesday 10 June 2025
The sentiment is changing. The love for flowers remains. But today鈥檚 consumer asks more questions than ever. During the webinar Consumer & Sustainability by Bloemenbureau Holland (April 15, 2025), it became clear: the sector has reached a turning point. Transparency and sustainability are no longer nice-to-haves, they are the new standard. But what does that mean for you?
Thursday 05 June 2025
成人视频z is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
Thursday 05 June 2025
In many countries it is Father鈥檚 Day on 16 June. The perfect occasion to put dad in the spotlight. Be creative and different: offer more than beautiful plants alone, make sure to have stunning floral pieces ready to go. 鈥楢 great start would be these flowers and plants combos.鈥�
Wednesday 04 June 2025
Is the couple dreaming of a classic wedding where everything revolves around elegance, soft colour palettes and a touch of nostalgia? Then hydrangeas are an absolute must. With their full, lush shape and romantic pastel shades, they are the perfect choice for any stylish wedding.
Wednesday 28 May 2025
The power of the sun
Thursday 22 May 2025
Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.
Tuesday 20 May 2025
Jennifer M眉hlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and 成人视频z. Her creations reflect the theme 鈥楲ife in childhood鈥�. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.
Tuesday 20 May 2025
For florists who value quality and responsibility, cold-greenhouse roses are an excellent choice. Grown without artificial lighting or excessive heating, these roses follow the natural rhythm of the seasons, resulting in strong plants, a low carbon footprint, and blooms full of character.