The classical way
Valentine's Day is upon us again, and that means hearts, roses and warm gestures of appreciation. But why only think about loved ones? This is the time to also put your colleagues or yourself in the limelight. Self-care is a hot topic - why should it be any different in the flower business?
Flowers
Hearts, roses, sweet love - we see it all again this Valentine's Day. Roses are the flower to show your appreciation, not only to loved ones, but also to fellow florists or just to yourself. And why not potted roses this Valentine's Day? These charming plants bring the romance of roses in a permanent way.
Don't forget to order matching accessories with them. They make a love gift complete!
"Self-care is how you take your power back."
Jenny Thomasson-Ingrum
Nature and creativity as the basis
Nature and creativity form the basis of Jenny Thomasson-Ingrum's design process. Prior to each design, she seeks peace and inspiration in books and in the nature around her.
Braiding materials feels meditative. In doing so, Jenny seeks a balance between instinct and intention, just as it does in nature. The frame of twisting willow contains just enough tension and flexibility to be both strong and pliable.
The moss ball serves as a sturdy base, while carefully chosen flowers such as anemones, ranunculus and vanda orchids add movement and depth.
The end result is more than a bouquet-it is a story, a moment of connection with nature. She hopes to inspire others, like her, to create with intention and authenticity.
Click for the Masterpieces by Jenny film and articles to get started yourself!
鈥樷�橬ature has a way of grounding me, even in moments of uncertainty.鈥欌�� 鈥� Jenny Thomasson-Ingrum
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Stand Out This Easter
More coming soon!
Still recovering from Valentine鈥檚 Day? Just like you, we are already working behind the scenes on the next peak moment. This lookbook will soon feature more about Easter!
Launch: February 27. See you back here soon?