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Monday 14 April 2025

Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature, and growth regulators. Together with breeders, Preferred Supplier Ammerlaan-Sosef went all-in on improvement. The result? A Deep Purple with strong genetics that grows more naturally.

Thursday 03 April 2025

In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!

Monday 24 February 2025

As International Women's Day approaches, we want to spotlight Nienke Nijenhuis, our passionate plant buyer. "The flower industry is fast, dynamic, and sometimes tough. As a woman, you often have to prove yourself a little more, but that makes it fun and challenging," Nienke says. She hopes to see more women in the industry, especially since most flowers and plants buying consuments are women.